Practical multi-touch attribution for small teams
The case for multiple views No single attribution model answers every budget question. First touch explains discovery. Last touch explains …
Posts
Touchpoint Data posts on TDStats.com.
Designing a customer journey data model that survives channel changes
Modeling goals A durable journey model preserves meaning when channels, tools, and identifiers change. The aim is simple: link the touches …
Case study: improving signup source tracking for VEGAS.XYZ
Background VEGAS.XYZ is a Las Vegas travel and information site that publishes local news, things to do, and city guides. Their team wanted …
Server-side vs client-side tracking for touchpoint integrity
The reliability problem Client-side trackers miss events for predictable reasons: users block scripts, pages unload before beacons send, and …
Building a touchpoint taxonomy for lead source accuracy
Why a taxonomy matters Lead source accuracy depends on consistent naming. Without a taxonomy, one team may use utm_medium=social, another …
Case study: how touchpoint stats improved online sales and advertising efficiency
Background A mid-sized consumer brand in the lifestyle sector faced increasing pressure to justify marketing spend in a crowded online …
How touchpoint data shapes online sales and advertising spend
Understanding touchpoint data Touchpoint data refers to the record of every interaction a customer has with a brand across digital and …
Customer journey mapping through touchpoint analysis
What customer journey mapping involves Customer journey mapping is a structured way to visualize how consumers move from initial awareness …