Designing a customer journey data model that survives channel changes
Modeling goals A durable journey model preserves meaning when channels, tools, and identifiers change. The aim is simple: link the touches …
Customer Journey
How touchpoint data shapes online sales and advertising spend
Understanding touchpoint data Touchpoint data refers to the record of every interaction a customer has with a brand across digital and …
Customer journey mapping through touchpoint analysis
What customer journey mapping involves Customer journey mapping is a structured way to visualize how consumers move from initial awareness …