Case Study: How Touchpoint Stats Improved Online Sales and Advertising Efficiency
Background A mid-sized consumer brand in the lifestyle sector faced increasing pressure to justify marketing spend in a crowded online …
Touchpoint Data
How Touchpoint Data Shapes Online Sales and Advertising Spend
Understanding touchpoint data Touchpoint data refers to the record of every interaction a customer has with a brand across digital and …
Customer Journey Mapping Through Touchpoint Analysis
What customer journey mapping involves Customer journey mapping is a structured way to visualize how consumers move from initial awareness …