Practical multi-touch attribution for small teams
The case for multiple views No single attribution model answers every budget question. First touch explains discovery. Last touch explains …
Touchpoint data is the cornerstone of the TDstats.com offering. Learn more about touchpoint data from posts by our team.
The case for multiple views No single attribution model answers every budget question. First touch explains discovery. Last touch explains …
Modeling goals A durable journey model preserves meaning when channels, tools, and identifiers change. The aim is simple: link the touches …
Background VEGAS.XYZ is a Las Vegas travel and information site that publishes local news, things to do, and city guides. Their team wanted …
The reliability problem Client-side trackers miss events for predictable reasons: users block scripts, pages unload before beacons send, and …
Why a taxonomy matters Lead source accuracy depends on consistent naming. Without a taxonomy, one team may use utm_medium=social, another …
Background A mid-sized consumer brand in the lifestyle sector faced increasing pressure to justify marketing spend in a crowded online …
Understanding touchpoint data Touchpoint data refers to the record of every interaction a customer has with a brand across digital and …
What customer journey mapping involves Customer journey mapping is a structured way to visualize how consumers move from initial awareness …